When searching for a new job opportunity, you may be familiar with LinkedIn as a social media resource, but what about some of the other social media sites like Facebook, Twitter and Google+? While you may have some hesitation about social media, the benefits far outweigh the risks.
Executives who involved themselves in social media find their leaders to be better communicators and listeners, more forward-thinking and tech savvy. The importance of social media has skyrocketed in the past couple of years, and many executive decision makers have already found that social media is an essential part of day-to-day marketing operations.
What’s more, recruiters have fully adopted social strategies, limiting their searches to websites like LinkedIn, which had 93 percent popularity among job recruiters in 2012, according to a Jobvite Social Recruiting Survey.
How to do it Right
While powerful, having a social media presence can be a tricky thing. Make one mistake and it’s on display for everyone to see. A basic rule of thumb on sharing stories and news on sites like Facebook, Twitter and Linkedin is: If you wouldn’t share it with your mother or current boss, it’s probably a no-no for social media pages.
But where should you start? Try sharing links that are related to your particular industry with Linkedin’s update feature. As you get more comfortable, you can lengthen your posts, discussing what’s going on at your company and what your team is currently working on. Reaching out to other social networks like Facebook and Twitter can also show the other leaders on your team that you’re a dynamic leader willing to embrace new technology.